Marketing Email is the Foundation of Every Company’s Digital Strategy
Email has long been regarded as having the highest ROI of just about any digital channel—according to the CMO Council 67% of marketers consider it the most successful of their marketing tactics. The DMA projects email will drive $82 billion in sales by 2016. With so much riding on a single channel you can’t afford to just have it sent, you have to make certain its delivered.
Every email that doesn’t arrive to the inbox is money left on the table, not to mention the opportunity to distribute your message virally. More and more content originating in email winds up on social networks. When a message doesn’t arrive it’s a world of lost opportunities. Nearly 20% of email is blocked or routed to the spam folder. That means 1 in 5 customers won’t see an offer, will not have the chance to share it with his or her network and ultimately, will not convert.
Message Bus delivers your marketing email so you can concentrate on creating brand stickiness and increasing your overall return on investment. Our Global Delivery Network helps you speed your campaigns to market through a cloud-native application that incorporates and adheres to messaging standards, protocols and enforces compliance policies. This translates directly into higher deliverability rates, improved customer engagement and maximized ROI.