Better late than never isn’t good enough for transactional messages!
Message Bus is the first company to draw a line in the sand and guarantee that transactional messages sent through our platform will be prioritized and handed off to receiving ISPs in 30 seconds or less. There’s too much riding on transactional messages to leave them queued behind millions of marketing emails. With open rates as high as 3x that of marketing messages you want to ensure your brand remains top of mind and in your customer’s inboxes as soon as they interact with your digital properties.
Transactional messages provide an audit trail and close the loop on conversions in the form of electronic receipts. The power of transactional messaging doesn’t stop there: transactional messages automate many customer service functions including password resets. Gartner estimates that 20%-50% of all helpdesk calls are for password resets; Forrester estimates that password resets can cost a company as much as $70 per call.
Transactional triggered messaging also functions as a revenue source: abandoned shopping cart emails account for a significant chunk of a company’s revenue. These and other specific uses of automated messaging create important brand awareness and longevity. With its ability to drive revenue and provide cost savings, companies have to take transactional messaging seriously. Messages can’t arrive late, or not at all; this is perceived by customers as a failure.
Because the average attention span is 30% shorter today than it was just 3 years ago, it’s critical that companies turn around transactional messages quickly that’s why Message Bus is providing the first guarantee of this kind ever. Go ahead, we’re offering a risk free trial, 90 days to discover the power of the only truly cloud-native application service for cross-channel messaging.