FREE
Black Friday &
Cyber Monday Email Deliverability Guide

Marketers know that Black Friday & Cyber Monday are the most important holiday shopping days of the year. According to multiple sources, shoppers spent record amounts of money, in excess of $50 Billion during Black Friday in 2011. In order to maximize their reach, Marketers, need to leverage every channel available to to drive customers to their stores. This free Black Friday & Cyber Monday whitepaper is a sanity check to make sure you’ve done everything you can to protect your brand’s reputation and bottom line and to ensure that email deliverability is high and in the inbox:

  • Learn how to create logical segments that promote better deliverability
  • Establish in-house remediation processes if your email is blocked or routed to the spam folder
  • See what the current ISP deliverability trends are leading up to Black Friday & Cyber Monday
  • See multiple tips on how to differentiate your mail stream from your spammers and ultimately your competition
  • Test data on the use of emoticons in subject lines
  • Look at mobile device platform data
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    About Message Bus

    Don’t leave money on the table this holiday season; Message Bus doesn’t just send your email, we deliver it where it’s intended to go: the inbox. Message Bus has built the first ever cloud-native application service for the delivery of cross-channel communications including SMS, Mobile Application Push, Transactional and Marketing Email.

    The holidays are challenging without the added headache of worrying where your email went. With Message Bus’ infinitely scalable application, companies can rest assure that their message is being heard, loud and clear.

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